For the 2022 fiscal year, CoverMyMeds sought a compelling report to showcase their Diversity, Equity, and Inclusion (DEI) initiatives and achievements. The goal was to craft a document that not only adhered to the company’s employment brand standards but also pushed the boundaries of traditional design to create an engaging and impactful report.

Role and Responsibilities:

As the lead designer, I collaborated closely with the DEI Manager and various company stakeholders to translate complex data and narratives into a visually captivating and informative report. My responsibilities included:

  • Design Conceptualization: Developing a design strategy that aligned with CoverMyMeds’ brand guidelines while innovating with layout, typography, and visual elements to enhance readability and engagement.
  • Layout and Composition: Utilizing Adobe InDesign to create a cohesive and visually appealing layout that balanced text and imagery. I focused on crafting a clear, intuitive structure that guided readers through the report’s key insights and accomplishments.
  • Data Visualization: Designing custom graphics and infographics to present DEI metrics and outcomes in a clear and compelling manner. This included creating charts, graphs, and visual summaries that highlighted the year’s progress and future goals.
  • Collaboration: Working closely with the DEI Manager and stakeholders to ensure the design accurately reflected the company’s values and DEI achievements. I incorporated feedback and iterated on designs to meet and exceed expectations.

Challenges and Solutions:

  • Design Innovation: Pushed the boundaries of conventional report design by integrating interactive elements and dynamic visuals, enhancing user engagement and the overall impact of the report.
  • Data Complexity: Simplified complex DEI data into accessible and engaging formats, ensuring that key messages were effectively communicated without overwhelming the reader.

Outcome:
The final DEI Annual Report not only met CoverMyMeds’ brand standards but also set a new benchmark for their reporting materials. The design received positive feedback for its clarity, creativity, and effectiveness in communicating the company’s DEI achievements. The report successfully highlighted CoverMyMeds’ commitment to diversity, equity, and inclusion while engaging a broad audience of stakeholders.

Software Used: Adobe InDesign